Virtual Training

During this unprecedented time in the automotive industry, the ATA is here to help. We are offering complimentary, virtual trainings sessions for all dealerships. On Tuesdays and Thursdays, we will host open format training sessions that will be capped at 100 participants. Registration is not required for any of the sessions. To access the sessions, please click on the link under the session that you would like to attend.

  • Open to all automotive dealerships
  • 30-minute sessions
  • Open session training over various Sales, F&I, and Service topics
  • Live Q&A with trainers after each session

Don’t miss the live, interactive training events every Tuesday and Thursday.

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Next Open Session: Thursday, May 28, 2020


9:15 AM CST

May 28, 2020

How do I pandemic-proof my sales career moving forward?

  • The light at the end of the tunnel
  • Taking massive action
  • The reverse appointment
  • Always stay a step ahead


11:15 AM CST

May 28, 2020

The ultimate experience

  • Molding our processes to today’s expectations
  • Make or break: from the client’s point-of-view
  • What can we learn from other markets?


2:15 PM CST

May 28, 2020

Addressing the "good car" objection

  • Addressing the "good car" objection
  • Techniques to effectively manage the objection

Complimentary open sessions are offered first-come-first-served. Zoom allows a maxium of 100 users per session. Once the session is full, others will be unable to join.