IN−DEALERSHIP TRAINING

SALES TRAINING

The sales training offered by the Automotive Training Academy by Assurant supports sales professionals in all positions. Various sales workshops are designed for all experience levels including salespeople, sales managers, general sales managers, and service advisors. The trainers’ use of open discussion, real-world applications and their ability to take the next turn will equip the sales team with the tools and techniques to immediately increase gross profit and volume.

SALES PROFESSIONAL'S BLUEPRINT

Participants will develop the skills and knowledge to:
  • Create a seamless transition from online to offline with less friction and pain points
  • Shorten transaction times, increase your CSI, and maximize gross profit opportunities
  • Recognize v1here the customer is in their buying journey
  • Improve the customer experience and CSI scores
Who should take this course?
Sales professionals of all levels

Why should I take this course?
This hands-on workshop assists participants in developing the skills needed to produce
satisfied and repeat customers as well as maximizing effectiveness in the dealership.

Sales Manager’s Blueprint

Participants will develop the skills and knowledge to:
  • Effectively recruit and select new dealership personnel
  • Determine the best candidates through behavioral interviewing
  • Manage and train a high-performing sales team
  • Improve negotiation skills with modern techniques
  • Master inventory management
  • Lead build-a-deal meetings with dealership personnel
Who should take this course?
Sales managers

Why should I take this course?
This workshop addresses topics such as overseeing a dealership's profitability, compliance,
human resource issues, and negotiation techniques.

SALES EVALUATION

Discover new ways to increase profit and boost CSI scores with a comprehensive, in-store assessment of all dealership operations performed by a tenured Automotive Training Academy trainer. This detailed assessment includes:
  • Deal audit - reviews a large sample size, completed over the previous 90 days, evaluates key indicators for compliance, consistency and business practicest
  • Showroom floor and dealership audit - observation of staff and client interaction, review dealership processes, deal flow and transaction times
  • Meet and interview sales staff and provide documented feedback
  • Gross profit opportunity review
  • Customized training proposal with short and long term goals
  • Full profit analysis with projected dealership impact

SERVICE EVALUATION

Discover new ways to increase profit and boost CSI scores with a comprehensive, in-store evaluation of the service drive performed by a tenured Automotive Training Academy trainer. This detailed assessment includes:
  • Service lane operations overview
  • Advisor Key Performance Indicator (KPI) review
  • CSI and client experience deep dive
  • Profitability assessment
  • Repair Order analysis
  • Short and long-term improvement action plans
  • Revenue opportunity review
  • Examine workflow on the lane
  • Meet and interview service advisors
  • Review the service drive customer experience
  • Uncover potential financial and legal exposures

SPECIAL FINANCE TRAINING

Participants will develop the skills and knowledge to:
  • Identify special finance customers early in the buying process
  • Select vehicles that meet customers' physical and financial needs
  • Formulate a game plan to increase gross profit on special finance deals
  • Define the process necessary to execute successful special finance deliveries
  • Ensure the dealership's special finance contracts get funded
Who should take this course?
Dealers and managers of all levels

Why should I take this course?
Participants will learn the skills necessary to produce successful and profitable special finance
deliveries and the behavior and actions needed to turn a prospect into a high gross profit
delivery. As a result, they will produce higher CSI, improved customer loyalty, greater volume,
and higher profits.
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