The Automotive Training Academy (ATA), a division of American Financial & Automotive Services, Inc., works with automotive professional, throughout the dealership, to give them the knowledge needed to prosper in today’s retail market. Customized in-dealership training and regional workshops create effective training environments for professionals to gain effective skills and be able to apply them as soon as they return to the dealership.

Recognized throughout the industry for the quality and effectiveness of its training programs, the ATA offers a wide variety of courses customized for every stage of an automotive professional's career. These training programs are continuously reviewed and modified to ensure maximum performance and profitability.


Whether taking advantage of in-dealership training, workshops, or courses located at the corporate headquarters, the Automotive Training Academy (ATA) utilizes a hands-on method to increase profitability in all areas of the dealership. The interactive nature of the courses is enhanced by the open-forum approach, allowing for discussion between participants and trainers on the techniques covered and their practical application in the dealership. All of the ATA trainers have held various positions within the dealership, allowing them to provide real-world solutions to problems experienced in all departments.


Automobile Dealers Association of North Dakota

Montana Automobile Dealers Association

Houston Automobile Dealers Association

Shoreline Community College

Metro Atlanta Automobile Dealers Associaton

Texas Automobile Dealers Association


"As Is" Buyers Guide - Your Friend!

"Do not underestimate the resources you have at your fingertips! The “As Is” Buyers Guide will provide you the platform to present your product portfolio in the menu presentation."

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Minimizing CIT

"High CIT balances mean the dealership does not have sufficient cash flow to pay off vehicles, stock used vehicles, advertise, etc. This ongoing problem can be detrimental to a dealership, but how can it be resolved?"

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Keys to Successful F&I Departments

"When I am asked what formulas are required to operate a successful F&I department, two things must always exist – having a process and being a team player! Ensuring that everyone understands the dealership’s goal and having everyone’s buy-in are critical for this formula to work."

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The Experience Every Customer Wants

"What typically happens when a customer walks into the business office? In most cases, the customer automatically puts up a wall and does not want anything to do with the process. But, what if all customers could feel 100% comfortable about the experience they will have when purchasing a vehicle?"

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I think that the tools that American Financial has given me, starting 8 years ago, are tools that I can use for the rest of my life in this business.

Be prepared to learn something, and sharpen your sword. This course is going to make you formidable in the automotive industry, for sure.

Mark S.

This course will benefit me in ways that I can help gather more information from the guests that I'm trying to help; Help me to teach and train others at the dealership who haven't had the opportunity to take this course yet, and will make it more beneficial overall throughout the group because of that.

If you take this course, you win...at everything. End of the story.

Chris M.

This class is an in-depth, business managers class, that whether you are new to the business or you have 10 years experience, it will enlighten you on some of the newer regulations, as well as refresh and bring back to the forefront some of the older things that we were taught.

Dudley S.

This class touches on every field of F&I and shows practical, real-world examples of how to apply it.

Rameish R.

I think this course is going to benefit me in really overcoming objections. My biggest problem was objections and knowing where to go with them, building that good report with the customer and getting those YTMs out of it I think is going to be great.

I would recommend this class to anybody, I would recommend it to all my salesmen. The confidence in asking questions, overcoming objections, and the process of learning what to say and how to say it is tremendous.

Greg S.

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