ABOUT ATA

ABOUT ATA

The Automotive Training Academy (ATA), a division of American Financial & Automotive Services, Inc., works with automotive professional, throughout the dealership, to give them the knowledge needed to prosper in today’s retail market. Customized in-dealership training and regional workshops create effective training environments for professionals to gain effective skills and be able to apply them as soon as they return to the dealership.

Recognized throughout the industry for the quality and effectiveness of its training programs, the ATA offers a wide variety of courses customized for every stage of an automotive professional's career. These training programs are continuously reviewed and modified to ensure maximum performance and profitability.

PHILOSOPHY

Whether taking advantage of in-dealership training, workshops, or courses located at the corporate headquarters, the Automotive Training Academy (ATA) utilizes a hands-on method to increase profitability in all areas of the dealership. The interactive nature of the courses is enhanced by the open-forum approach, allowing for discussion between participants and trainers on the techniques covered and their practical application in the dealership. All of the ATA trainers have held various positions within the dealership, allowing them to provide real-world solutions to problems experienced in all departments.

ASSOCIATED RELATIONSHIPS


Automobile Dealers Association of North Dakota

Montana Automobile Dealers Association

Houston Automobile Dealers Association

Shoreline Community College

Metro Atlanta Automobile Dealers Associaton

Texas Automobile Dealers Association

ARTICLES

‘Air’ on the Side of Caution

"Today, roadways seem more treacherous with the increasing amount of traffic and continuous construction. It seems inevitable that some form of debris will cross your path..."

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When Did "Cash" Become a 4-Letter Word?

"It is a typical day in the business office, and the energy is high because everyone is on a roll selling products. Then, a salesperson comes in and says that he has a..."

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Is the Sales Team Hurting F&I Numbers?

"Is production in the business office down and CSI is taking a hit because of the customer transaction time? Well, it may not be the F&I department’s issue at all."

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The Differences Between Objections and Statements

"Too often in the sales process, customer statements can be misinterpreted as objections. If the business manager is not able to identify the difference between the two, it can create obstacles in closing the sale. Attempting to address the customer’s statements as objections can lead to..."

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TESTIMONIALS

I think that the tools that American Financial has given me, starting 8 years ago, are tools that I can use for the rest of my life in this business.

Be prepared to learn something, and sharpen your sword. This course is going to make you formidable in the automotive industry, for sure.

Mark S.

This course will benefit me in ways that I can help gather more information from the guests that I'm trying to help; Help me to teach and train others at the dealership who haven't had the opportunity to take this course yet, and will make it more beneficial overall throughout the group because of that.

If you take this course, you win...at everything. End of the story.

Chris M.

This class is an in-depth, business managers class, that whether you are new to the business or you have 10 years experience, it will enlighten you on some of the newer regulations, as well as refresh and bring back to the forefront some of the older things that we were taught.

Dudley S.

This class touches on every field of F&I and shows practical, real-world examples of how to apply it.

Rameish R.

I think this course is going to benefit me in really overcoming objections. My biggest problem was objections and knowing where to go with them, building that good report with the customer and getting those YTMs out of it I think is going to be great.

I would recommend this class to anybody, I would recommend it to all my salesmen. The confidence in asking questions, overcoming objections, and the process of learning what to say and how to say it is tremendous.

Greg S.

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