Welcome MTADA Members!

American Financial & Automotive Services, Inc. has assisted dealers in maximizing profits for over 35 years. The company’s proven status as a market leader is based on employing experienced automotive professionals that can make an immediate impact in your dealership. Our staff, combined with a dynamic portfolio of proven products and services, creates integrated solutions for all areas of the dealership. We have dedicated representatives serving dealers in the great state of Montana to accelerate their profits.

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Automotive Training Academy


The Automotive Training Academy (ATA) is nationally recognized as the leader in sales training programs. The academy’s customized programs will fuel your dealership with the knowledge and expertise to drive maximum performance and increased profits.

Course offerings include:

  • Customized In-Dealership Training
  • Service Advisor Training
  • Negotiation Workshops
  • Legal Workshops
  • Sales Management Training
  • Special Finance Training
  • Phone Skills Training
  • Sales Training


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F&I University


F&I University (FIU), a division of the ATA, provides cutting-edge F&I curriculum and online education for business managers of all experience levels.

Course offerings include:

    F&I Training
  • Five-day intensive F&I School
  • F&I for the iGeneration
  • Powersports F&I
  • Hire for Culture, Train for Skill
  • One-Touch Training
  • Mobilizing the Business Office
  • Influencing the Online Customer
  • Advanced F&I
  • Menu Selling
  • Customized In-Dealership Training


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    MasterTech F&I Product Suite


    The MasterTech F&I product suite is known for first class administration, unsurpassed customer service, and extensive product offerings.
    • Vehicle Service Contracts
    • Scheduled Maintenance
    • Debt Protection
    • Ancillary Products
      • Theft
      • Windshield
      • Environmental
      • Tire and Wheel
      • Key Replacement
      • Paintless Dent Repair
      • Multi-Product Program


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    Compliance Management Programs


    American Financial offers a comprehensive Compliance Management Program to assist dealerships in navigating all of the industry's regulations and policies. This program is customized to complement the procedures used in your dealership.

    Components of the program include:

    • Compliance Officer Certification
    • Discrimination
    • Equal Credit Opportunity Act
    • Ethics
    • FTC Red Flags Rule
    • FTC Safeguards Rule
    • Magnuson-Moss Warranty Act
    • Regulation M
    • Regulation Z
    • Unfair and Deceptive Trade Practices


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    Panoptic® Insurance


    Panoptic® Insurance provides multiple coverage options and carriers for your insurance needs. Whether you need to provide health insurance for your employees, an open-lot policy to update your garage keeper’s policy, or insure your own personal recreational units and vehicles, Panoptic® Insurance can handle your request.

    Offerings include:

    • Cyber Liability
    • Dealer’s Open Lot
    • Employers’ Liability
    • Property Coverage
    • Crime Insurance
    • In-Dealership Insurance Agencies
    • Garage Liability


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    Sales Tips and Articles


    Minimizing CIT
    By: Demetrios T. Lahiri, VP of Sales

    Tips to Lower CIT

    • Move towards E-Contracting all deals to help reduce CIT and streamline funding
    • Implement a compensation structure that encourages employees to make sure their deals are funded quickly
    • Consult with your F&I development company on more ways to resolve high CIT balances
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